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Marketing & Promotion

Special Events/Trade Shows/Summits

Every year, Diamond representatives travel to shows and events around the world to personally interact with retailers, vendors and consumers. We can also use these appearances to promote your products at our booth by providing display space, distributing promotional materials, and even establishing meeting areas where your representatives can talk to other professionals in a comfortable, business-like atmosphere.

Promotional opportunities available at the Diamond booth include:


Booth Product Displays

Rack facings are available for displaying your products or unique point-of-sale purchase displays. Glass cube displays for toys, statues, and other collectibles are available at some shows. We also encourage you to provide posters, retailer signs, product prototypes, or other items to maximize your product’s visibility.

  • Product Display..........$50/facing
  • Point-of-Purchase Display..........$100/facing
  • Glass Cube..........$250 ea. where available

(Contact your Purchasing Brand Manager or Diamond’s Trade Show Coordinator for details.)


Show Specials

We can create an order form/list of your products with which retailers can place orders at the Diamond booth during the show!

Cost..........Contact your Purchasing Brand Manager or Diamond’s Trade Show Coordinator for details.


Promotional Material Distribution

We can hand out promotional material for consumers and retailers (e.g., ashcan editions, previews, posters, flyers, sell sheets, etc.) who visit our booth.

  • Fliers or posters, 8-1/2” x 11” or smaller..........$0.20 each
  • Envelopes, 8-1/2” x 11” or smaller..........$1.00 each
  • Other sizes & prices vary.


Contests/Auctions

Sponsor a contest or auction whose proceeds benefit such charitable industry organizations as the Comic Book Legal Defense Fund, Pro Literacy, or the Hero Initiative!

Cost..........$250 + donated item


Booth Signing

You provide the creator(s); we provide promotion and appearance space at our booth, as well as one product facing.

Cost..........Contact your Purchasing Brand Manager or Diamond’s Trade Show Coordinator for details.


Bag Program

We will distribute promotional literature for, and samples of, your product in giveaway bags for trade show and convention attendees. You can sign up for individual shows throughout the year, or – for maximum impact – for the entire trade show season!

Cost..........Contact your Purchasing Brand Manager or Diamond’s Trade Show Coordinator for details.


Frankfurt International Book Fair

You can display your product as part of our North American Comics Exhibit, which showcases North American publishers and manufacturers to distributors and suppliers from around the world seeking to negotiate international licensing rights.

Cost..........Varies; Contact your Purchasing Brand Manager or Diamond’s Trade Show Coordinator for details.


Diamond-Alliance Retailer Summits

Our annual retailer event is held in different cities for the benefit of our customers. Depending on your desired level of participation, sponsorship can include presentation time, exhibit room booth space, and premium/promo distribution.

Cost..........Contact your Purchasing Brand Manager or Diamond’s Trade Show Coordinator for details.

 





     

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